The Horizon mark
The craft holds steady while the horizon does the moving — that is the whole product in one picture. You stay in command; PDF AutoPilot flies the documents. Look again and the craft on its horizon spells the quiet A.
A living logo
The mark is a state machine, not a sticker. Every state maps to something the product is actually doing — the craft never moves; only the horizon layer does.
Idle
On course. Calm, level, barely breathing.
Entry
The mark draws itself in, then engages.
Loading
One engage sweep — systems coming up.
Processing
Banked turns: AutoPilot is flying your documents.
Success
Wings level. The horizon holds green.
Error
Off register: the horizon breaks — the craft never does.
Attention
A waypoint ahead — something new for you.
One identity, every scale
Below 22px a dedicated micro cut takes over — wider apex, continuous horizon — so the mark stays crisp in favicons and buttons. Rotation only ever animates at 96px and above; smaller sizes signal with shimmer and the waypoint.
Lockup
The wordmark pairs a tracked PDF eyebrow with AutoPilot set tight. In tight chrome the mark stands alone.
Color
One accent carries the horizon; state colors are avionics-true — green means level, red means off register.
Ink
#0b1220
The craft on light surfaces
Paper
#f4f6fb
The craft on dark surfaces
Iris
#6355f6
The horizon — the brand accent
Gold
#d9a514
Premium horizon
Level green
#12b76a
Success — wings level
Alert red
#ef4444
Error — off register
Usage
- Keep clearspace of at least half the mark's height on all sides.
- Minimum sizes: 16px for the mark (micro cut applies), 96px before any rotation animates.
- The craft is always the foreground color; the horizon carries the accent (gold only on Premium surfaces).
- Never rotate, tilt, or animate the craft — only the horizon layer moves.
- Never enclose the mark in a circle, and never recolor the craft with the accent.
- Never use motion decoratively — states must reflect what the product is actually doing.